What is our decision?

With the assistance of our partners in countries like Iran, which possess vast deserts and abandoned areas, we aspire to create organic and clean products of various flavors and qualities in unsuitable environments, far from the contamination of human activities – be it on fertile soil at the desert’s edge or on healthy soil at the foothills of mountains. Despite the challenges of water supply and creating suitable agricultural soil, farming in these areas yields products of higher quality, producing more concentrated ingredients and exceptional oriental flavors due to the unique soil, climate, relatively high temperatures, and intense sunlight.